Advertising on SouthernArizonaGuide.com is
$100* Per Year Buys Your Display Ad More Than 50,000 Impressions!
Now (January 2014) beginning it’s third year, SouthernArizonaGuide.com is on track to attract more than 200,000 visitors this year (according to Google Analytics) and our audience continues to grow. Our visitors are searching for what we offer: our recommendations for the BEST attractions, activities, dining, and lodging in Southern Arizona. Thus,
Our advertisers have access to a highly targeted audience.
* $100 per revenue center per year for standard size click-through display ad in our standard rotation. Most of our display ads in our standard rotation are on track to get at least 40,000 impressions over the next 12 months.
* City & County rates depend on population: Under 50,000 = $300. Over 50,000 = $600 per year for standard size ad in the standard rotation. Same for chambers, convention & visitor bureaus etc., representing many businesses within their municipality or membership. Thus a city, such as Bisbee, with a population less than 50,000, has a rate of $300/year for a standard size click-through display ad in the standard rotation. A county, such as Pima, with a population greater then 50,000 has a rate of $600 per year for the same size ad.
* Property Management Companies: $25 per rental unit per year. Minimum: $300 per year for a standard size ad in our standard rotation. A second ad placed in a locked position, such as Tucson Lodging, is the same price as the first.
* Also, our advertisers link their website to ours for mutual SEO benefit.
Editorially, we only recommend those attractions, activities, restaurants, and places of lodging that we wholeheartedly recommend to our friends and family. Similarly, we only accept advertising from establishments that meet this same discriminating criteria.
Standard Rate In Standard Rotation: $100 per Year per Revenue Center
Our $100 per year rate is based on the number of revenue centers an advertiser has. For example, a Mom & Pop restaurant usually has only one revenue center: food & beverage.
A large resort with (1) lodging, (2) food & beverage, (3) retail shops, (4) a spa, & (5) a golf course has 5 revenue centers. So, their Standard Size Display Ad in our Standard Rotation is $500 per year.
Multiple Ad Placements
Many of our advertisers place display ads in locked positions in addition to placement in the Standard Rotation. For example, the Tucson Museum of Art has a display ad in the Standard Rotation and an additional ad locked into position in our Museum section. The rate for additional display ads of the same size is the same as the first.
Hot Spots On Our Interactive Maps
Our Hot Spots Interactive Maps are one way our visitors navigate our website. An advertiser’s Hot Spot lets our visitors know their location.
They simple pass their cursor over a Hot Spot of interest and click on the pop-up balloon. In an instant, they are taken to either a related feature on SouthernArizonaGuide.com or to the advertiser’s website.
Hot Spots are an extra $100 per year.
City, County, & Chamber Rates
Cities, Counties, Chambers, etc. have rates that are more expensive because they represent many businesses that can benefit from the ad expenditure. For example, a $200 banner ad for a single business with only one revenue center is either $600 or $1200 per year for a city or county depending on whether its population is under or over 100,000.
Note: we don’t advertise “hits” because they are an irrelevant measurement. But we do share with our advertisers meaningful measurements, such as “Page Views”, “Unique Visitors”, and “Ad Impressions”.
In addition to reaching our highly targeted audience, our advertisers have other benefits.
- Our advertisers can input their upcoming events directly to our Events Calendar.
- Our advertisers can purchase a Hot Spot on our Interactive Maps for only $100 per year.
- Many of our advertisers get editorial support in the form of features, slideshows, pictorials, and reviews.
See Advertising Specs & Rates Below