Advertising on SouthernArizonaGuide.com is
$300 Per Year Buys A Small Business Display
Ad Package At Least 60,000 Impressions!
That’s A Whopping $5 per Thousand Impressions!
(January 2014) Beginning it’s third year, SouthernArizonaGuide.com is on track to attract more than 250,000 visitors this year (according to Google Analytics) and our audience continues to grow. Our visitors are searching for what we offer: our recommendations for the BEST attractions, activities, dining, and lodging in Southern Arizona. Thus,
Our advertisers reach a highly targeted audience.
Typical Small Business Ad Package: One Standard Size Display Ad in our Standard Rotation; One Standard Size Ad locked in a relevant section (such as Attractions); and a Hot Spot on one of our Interactive Map (such as Metro Tucson). $300 per year buys at least 60,000 impressions or $5 per M.
Standard Rates For Standard Size Ads: $5 per thousand impressions!
- $300 (min.) = at least 60,000 impressions.
- $400 = at least 80,000 impressions.
- $500 = at least 100,00 impressions.
- $600 = at least 120,000 impressions
When an ad reaches its allotted number of impressions, we will notify the advertiser so they can purchase more impressions or otherwise modify their order.
Ads that are larger than our Standard Size Display Ad: add $200 to $300 per year.
See sizes, specs, and rates below.
Typical Attraction & Resort Ad Package: One Double Size, Banner, or Deluxe Display Ad in our Standard Rotation; Same ad in a relevant locked position; and a Hot Spot on one of our Interactive Maps. $800 to $900 per year buys at least 120,000 impressions.
Your Business, Attraction, or Event Can Sponsor A Special Section
Typical Sponsorship Banner Ad: One Banner Ad locked in position at the top of the sponsors special section, such as Museums or Dining; One Banner Ad in our Standard Rotation; and a Hot Spot on one of our Interactive Maps. $1,200.
For example of sponsor placement, CLICK HERE for Tohono Chul Park’s sponsorship of our Park & Gardens special section.
Sponsor Ads are always placed at the top of a page or post just beneath our Southern Arizona Guide Banner & Main Menu. The advantage to this placement is “can’t miss” visibility. Sponsor ads dominate the page and section.
Sponsor a Section or Sub-Section. The Guide has 15 Major Sections on the Main Menu, such as Attractions, Adventures, Dining, & Events Calendar. There are dozens of sub-sections in drop-down menus. For example, our visitors find Best Tucson Restaurants in a sub-section under the Main Dining Section.
These are typically the first page visitors see when searching for a particular category and, thus, get the most traffic. RATE: $1,200 per year. This rate includes (1) one banner size click-through display ad at the beginning of a section; (2) an additional same size ad in our Standard Rotation; and (3) a Hot Spot on any related Interactive Map.
- Our advertisers link their website to ours for mutual SEO benefit.
- Editorially, we only recommend those attractions, activities, restaurants, and places of lodging that we wholeheartedly recommend to our friends and family. Similarly, we only accept advertising from establishments that meet this same discriminating criteria.
In addition to reaching our highly targeted audience, our advertisers have other benefits.
- Events Calendar: Our advertisers can input their upcoming events directly to our Events Calendar.
- Editorial Support: Many of our advertisers get editorial support in the form of features, slideshows, pictorials, and reviews. When appropriate, we highlight our advertisers on our Southern Arizona Guide Facebook Banner Page as well as our Weekly E-Newsletter for our subscribers.
Size Options, Specs, & Rates For Larger Display Ads
Standard Size Sidebar Ad: 250 X 288 pixels or 3.47″ X 4″
Standard Rates For Standard Size Ads: $5 per thousand impressions!
Why Buy A Bigger Ad?
- Bigger ads attract more attention. More attention equals more clicks.
- Bigger ads can provide readers with more information, thus generating more interest. More interest equals more clicks.
Double The Size / Add $200 Per Year.
Side Bar: 250 X 576 pixels
Banner Display Ad: Add $250 Per Year.
Size: 620 pixels wide X 216 pixels high.
Banner Display Ads, such as Tohono Chul’s, can be placed in a footer, or embedded in a post or page. (editorial content). Embedded Banner Ads are locked into a preferred position. A second ad placed in a locked position is the same price as the first.
Deluxe Display Ad: Add $300 Per Year.
Size: 620 pixels wide X 400 pixels high.
Deluxe Display Ads, such as Bisbee Mining & Historical Museum, are our largest ads. They can be placed in a footer, or embedded in a post or page. Embedded Deluxe Display Ads are locked into a preferred position. A second ad placed in a locked position is the same price as the first.
Each additional ad placement is the same price as the first.
Video Feature: $500 Per Year.
Some of our advertisers, such as artist Diana Maderas, already have a video they want to use as one of their ads. We are happy to display them if they are appropriate for our audience and are of high quality production values.
Animation: ads with animation, add $100 per year. These tend to garner the most clicks because they are the most attention-getting.
Impressions Are Not Clicks
The number of clicks a display ad garners depends on many factors over which we have no control, such as how big and attractive the ad is & how compelling the offer is. Institutional ads do not get as many clicks as ones with a serious discount offer or other benefit.
As publishers, we try to place ads where they will get the highest exposure in front of the most targeted audiences. But, we guarantee impressions, not clicks.
Multiple Ad Placements
All display ads are automatically placed in our Standard Rotation where they will garner them most impressions. The same size ad can be placed in whatever other placement(s) the advertiser wishes.
For example, the Tucson Museum of Art has a display ad in the Standard Rotation and an additional ad locked into position in our Museum section.
Hot Spots On Our Interactive Maps
Our Hot Spots Interactive Maps are one way our visitors navigate our website. An advertiser’s Hot Spot lets our visitors know the advertiser’s physical location.
They simple pass their cursor over a Hot Spot of interest and click on the pop-up balloon. In an instant, they are taken to either a related feature on SouthernArizonaGuide.com or to the advertiser’s website.
Hot Spots are automatically included for advertisers who have a physical address.
Rates for City, County, Chamber, Shopping Center, & Property Management.
City & County rates depend on population: Under 50,000 = $600. Over 50,000 = $1,200 per year for standard size ad in the standard rotation. Same for chambers, convention & visitor bureaus etc., representing many businesses within their municipality or membership. Thus a city, such as Bisbee, with a population less than 50,000, has a rate of $600/year for a standard size click-through display ad in the standard rotation. A county, such as Pima, with a population greater then 50,000 has a rate of $1,200 per year for the same size ad.
Property Management Companies: $25 per rental unit per year. Minimum: $300 per year for a standard size ad in our standard rotation. A second ad placed in a locked position, such as Tucson Lodging, is the same price as the first.
- • Small Shopping Centers (under 20 stores): $600 per year for a Standard Size Ad.
- • Large Shopping Centers (over 20 stores): $1,200 per year for a Standard Size Ad.
Cities, Counties, Chambers, Shopping Centers, etc. have rates that are more expensive because they represent many businesses that can benefit from the ad expenditure.
Note: we don’t advertise “hits” because they are an irrelevant measurement. But we do share with our advertisers meaningful measurements, such as “Page Views”, “Unique Visitors”, and “Ad Impressions”. Our program measures “Impressions” and “Clicks” and our advertisers can ask how well their ad is working at anytime.