Advertising

Advertising on SouthernArizonaGuide.com is
VERY EXPENSIVE.

$100* Per Year Buys Your Display Ad At Least 30,000 Impressions!

Now (May 2013) in it’s second year, SouthernArizonaGuide.com attracts 11,000 monthly visits and our audience continues to grow. Our Southern Arizona Guide blog on TucsonCitizen.com attracts more than 8,000 monthly visits. Our visitors are searching for what we offer: our recommendations for the BEST attractions, activities, dining, and lodging in Southern Arizona. Thus, our advertisers have access to a highly targeted audience.

  • * $100 per revenue center per year for standard size click-through display ad in our standard rotation. Most of our display ads are on track to get at least 30,000 impressions over the next 12 months.
  • * City & County rates depend on population: Under 100,000 = $300. Over 100,000 = $600 per year.
  • * Also, our advertisers link their website to ours for mutual SEO benefit.

Advertising Philosophy

Editorially, we only recommend those attractions, activities, restaurants, and places of lodging that we wholeheartedly recommend to our friends and family. Similarly, we only accept advertising from establishments that meet this same discriminating criteria.

Our $100 per year rate is based on the number of revenue centers an advertiser has. For example, a Mom & Pop restaurant usually has only one revenue center, food & beverage. A large resort with lodging, food & beverage, and golf course has 3 or more revenue center.

Note: we don’t advertise “hits” because they are an irrelevant measurement. But we do share with our advertises meaningful measurements, such as “Page Views”, “Unique Visitors”, and “Ad Impressions”.

Additional Benefits

In addition to reaching our highly targeted audience, our advertisers have other benefits.

  1. Our advertisers get additional FREE promotion on our Southern Arizona Guide blog at TucsonCitizen.com.
  2. Our advertisers can input their upcoming events directly to our Events Calendar.
  3. Our advertisers can purchase a Hot Spot on our Interactive Maps for only $100 per year.

See Advertising Specs & Rates Below

Download contract
Download the Advertising contract here or Fill out the form ONLINE here.

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Advertising Sizes & Rates

SouthernArizonaGuide.com

A Unique Guide To Tucson, Bisbee, Tubac,
Tombstone & Surrounding Areas

Sample Ad Sizes & Rates

All advertising rates are on a per page, per year, per revenue center* basis.

Standard Click-Through Display Ad in Sidebar or Footer: $100 first year in our standard rotation.

Standard Rotation means all ads rotate with every page view. Ads in the Standard Rotation Program get about the same number of impressions as all others in that program, currently more than 30,000 per year.

Side Bar: 250 X 288 pixels or 3.47″ X 4″

Tucson Botanical Gardens

Double The Size / Double The Price.

Tucson Museum of Art Exhibition Premium or Fixed Position / Additional $100.
Camera ready art accepted.
Second ad same price as first.
Production: $40/hour.

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Block Ads

$60 Each. Shown here 6 click-through block ads. They are only placed in our standard rotation and garner about the same number of impressions as a standard size ad. Obviously, because of their small size, design elements must be very simple.

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Banner Display Ad: $200 first year.

Banner Display Ads, such as Tohono Chul’s, can be placed in a footer, or embedded in a post or page. (editorial content). Embedded Banner Ads are locked into a preferred position. Preferred fixed positions: add $100.

Size: 620 pixels wide X 216 pixels high.

Deluxe Display Ad: $250 first year.

Deluxe Display Ads, such as Bisbee Mining & Historical Museum, are our largest ads. They can be placed in a footer, or embedded in a post or page. Embedded Deluxe Display Ads are locked into a preferred position. Preferred fixed positions: add $100.

Size: 620 pixels wide X 400 pixels high.

Original Video Feature: $500 first year.

Two to three minute professional High Definition video.

Production: Videography: $40/Hour. Video Editing: $50/Hour.
Free Estimate.

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Ad Placement

Most advertisements rotate with each page view so that all have statistically the same probability of being seen.

However, an advertiser may wish to have a non-rotating or locked position. For example, the Tombstone Chamber of Commerce may want their ad to always appear in our Tombstone section.

Advertisers can have the best of both positions by taking two ads, one rotating and the other in a locked position.

*Revenue Center Defined

Any distinct source of business revenue. For example, a single restaurant generally has only one revenue source, the sale of meals (i.e., food & beverage). A large destination restaurant may also have a gift shop. Thus, it would have two distinct revenue sources and an additional monthly advertising charge for the one additional revenue center.

Resorts generally have many revenue centers besides nightly room rental fees, such as a restaurant, spa, stables, and golf course. A standard size ad for such a resort with 5 revenue centers in our standard rotation would be $500 per year. An additional ad in a locked position would be an additional $500.

Why a multiple revenue center rate structure? A business with multiple revenue centers can amortize its advertising costs over multiple revenue sources. Multiple revenue sources translate to greater advertising benefits because there are more opportunities for profit than a business with a single revenue source, such as a mom & pop café.

All advertising is paid in advance. Renewal notices will be emailed two months in advance.

 Thank you for letting us contribute to your bottom line.

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