Advertising Sizes & Rates

SouthernArizonaGuide.com

A Unique Guide To Tucson, Bisbee, Tubac,
Tombstone & Surrounding Areas

Sample Ad Sizes & Rates

All advertising rates are on a per page, per year, per revenue center* basis; except government entities, member organizations, & property management companies are on a different rate base. (See Above).

Standard Click-Through Display Ad in Sidebar or Footer: $100 first year in our standard rotation. A second ad placed in a locked position is the same price as the first. Advertisers can dramatically increase the number of impressions their ad receives by placing more than one display ad either in the standard rotation or in a locked position.

Standard Rotation means all ads rotate with every page view. Ads in the Standard Rotation Program get about the same number of impressions as all others in that program, currently more than 50,000 per year.

Animation: ads with animation, add $100 per year.

Side Bar: 250 X 288 pixels or 3.47″ X 4″

Tucson Botanical Gardens

Double The Size / Double The Price: $200 first year.

Side Bar: 250 X 576 pixels

Tucson Museum of Art ExhibitionLarge Click-Through Display Ad: $200. Sidebar placement only.
Camera ready art accepted.
Second ad same price as first.
Production: $40/hour.

Banner Display Ad: $200 first year.

Size: 620 pixels wide X 216 pixels high.

Banner Display Ads, such as Tohono Chul’s, can be placed in a footer, or embedded in a post or page. (editorial content). Embedded Banner Ads are locked into a preferred position. A second ad placed in a locked position is the same price as the first.

Size: 620 pixels wide X 216 pixels high.

Deluxe Display Ad: $250 first year.

Size: 620 pixels wide X 400 pixels high.

Deluxe Display Ads, such as Bisbee Mining & Historical Museum, are our largest ads. They can be placed in a footer, or embedded in a post or page. Embedded Deluxe Display Ads are locked into a preferred position. A second ad placed in a locked position is the same price as the first.

Each additional ad placement is the same price as the first.

Sponsorship Ads

Sponsorship ad[1] copySponsor Ads are always placed at the top of a page or post just beneath our Southern Arizona Guide Banner & Main Menu. The advantage to this placement is visibility. It is possible for a standard ad in a standard placement to be located lower on a page or post and not be seen by some visitors to our website.

Obviously, when ads are not seen, they garner no clicks. This issue is eliminated for our sponsors. Any visitor who goes to a particular section or sub-section that has a sponsor is going to see that sponsor’s message.

Sponsor a Section or Sub-Section. The Guide has 15 Major Sections on the Main Menu, such as Attractions, Adventures, Dining, & Events Calendar. There are dozens of sub-sections in drop-down menus. For example, our visitors find Best Tucson Restaurants in a sub-section under the Main Dining Section.

These are typically the first page visitors see when looking for a particular category and, thus, get the most traffic. RATE: $1,200 per year. This rate includes (1) one banner size click-through display ad at the beginning of a section; (2) an additional same size ad in our Standard Rotation; and (3) a Hot Spot on any related Interactive Map.

Original Video Feature: $500 first year.

<embed src="http://vimeo.com/moogaloop.swf?clip_id=29060270" type="application/x-shockwave-flash" width="400" height="300"></embed>

Two to three minute professional High Definition video.
Production: Videography: $40/Hour. Video Editing: $50/Hour.
Free Estimate.

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Ad Placement

All display advertisements in our standard rotation rotate with each page view so that all have statistically the same probability of being seen. Thus, if advertisers wants to double the number of impressions their advertisement receives, they can simply take a second ad in the standard rotation.

However, an advertiser may wish to take a non-rotating or locked position. For example, the Tombstone Chamber of Commerce may want at least one of their ads to always appear in our Tombstone Section. The second ad in a locked position typically receives about a fourth of the impressions as those in the standard rotation. While the number of impressions is less, the advertiser’s target audience is more concentrated. In other words, a hotel’s ad in the standard rotation will receive about 50,000 impressions. If that same ad is also locked in our Lodging Section, it will typically receive about 12,000 impressions, but visitors to that section will specifically be searching for lodging.

Advertisers can have the best of both positions by taking two ads, one rotating and the other in a locked position.

*Revenue Center Defined

Any distinct source of business revenue. For example, a single restaurant generally has only one revenue source, the sale of meals (i.e., food & beverage). A large destination restaurant may also have a gift shop. Thus, it would have two distinct revenue sources and an additional monthly advertising charge for the one additional revenue center.

Resorts generally have many revenue centers besides nightly room rental fees, such as a restaurant, spa, stables, and golf course. A standard size ad for such a resort with 5 revenue centers in our standard rotation would be $500 per year. An additional ad in a locked position would be an additional $500.

Why a multiple revenue center rate structure? A business with multiple revenue centers can amortize its advertising costs over multiple revenue sources. Multiple revenue sources translate to greater advertising benefits because there are more opportunities for profit than a business with a single revenue source, such as a mom & pop café.

All advertising is paid in advance. Renewal notices will be emailed two months in advance.

 Thank you for letting us contribute to your bottom line.

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